Editorial Style Guide
This guide provides standards for writing clear, consistent content across Los Rios Community College District websites, newsletters, marketing materials, and other print and digital communications. Consistent editorial style helps strengthen the college’s brand, improve readability, and ensure our messaging is accessible to a wide range of audiences.
Writing for web and marketing communications differs from writing for academic publications, manuals, lectures, or formal correspondence. In some cases, we intentionally adapt or simplify traditional grammar rules to prioritize clarity, usability, and audience understanding.
If you have questions, please contact the Communications Office.
Writing for Print and Digital Communications
Write content that quickly gives people the information they are looking for.
Voice and Tone
Learn the difference between voice and tone, and how they shape our content.
Grammar and Mechanics
Following certain grammatical rules keeps our writing clear, consistent, and accessible.
Accessible Writing and Content
Accessibility affects the way you organize content and guide readers through a page.
Photos and Images
Photos and images should be relevant, high quality, and follow legal guidelines.
Questions?
Contact the Communications Office for more information.