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Branding Toolkit

Find visual and content style guides that uphold the Los Rios brand.

Home Forms & Services Branding Toolkit

Thanks for taking time to review Los Rios' branding toolkit and style guide. The following are guidelines for internal audiences and community partners who want to use our brand assets or create content for Los Rios.

If you have questions, then please contact the Communications Office.

Brand Assets and Guidelines

Color Guide

Color Guide

Learn how to use the Los Rios color palette to create consistency and recognition across all brand elements.

Color Guide

Typography Guide

Typography Guide

Learn how to use the Los Rios typefaces to uphold consistency across our brand elements.

Typography Guide

Branded Templates

Branded Templates

Find templates for stationery such as letterhead and envelopes, order new business cards, create your email signature, and download Zoom backgrounds.

Templates

Web Content Style Guide

Writing for Print and Digital Communications

Writing for Print and Digital Communications

Write content that quickly gives people the information they are looking for.

Goals of Web Writing

Voice and Tone

Voice and Tone

Learn the difference between voice and tone, and how they shape our content.

Voice and Tone

Grammar and Mechanics

Grammar and Mechanics

Following certain grammatical rules keeps our writing clear, consistent, and accessible.

Grammar and Mechanics

Photos and Images

Photos and Images

Photos and images should be relevant, high quality, and follow legal guidelines.

Photos and Images

Accessible Writing and Content

Accessible Writing and Content

Accessibility affects the way you organize content and guide readers through a page.

Writing Accessible Web Content